Analysing China’s Soft Power Influence in South Asia: Bangladesh’s Perspective

Authors

  • Fahmida Nasrin Department of Political Science and International Relations, Ibn Haldun University, ‎Türkiye
  • Syed Magfur Ahmad Department of Business Economics, Faculty of Business Administration, Istanbul University, Türkiye https://orcid.org/0000-0002-1131-4449

DOI:

https://doi.org/10.65826/JSAI.1.3.2026.99

Keywords:

China’s Soft Power, South Asia, Economic Influence, Trade Relations, Bangladesh China relations, ‎Bangladesh and ‎China

Abstract

The paper aims to study China’s soft power influence and trace the foreign policy landscape of Bangladesh’s ‎‎development between 1975 and 2023. China uses culture, education, trade, media, and development assistance to strengthen its influence in South Asia, particularly Bangladesh. The relationship has been sustained through trade, ‎collaborations in infrastructure, and ‎technology. In recent years, there are active projects like the Belt and ‎Road ‎Initiative, which extends the economic cooperation between countries. Though most studies on China’s ‎regional engagement tend to focus on economic statecraft and security issues, the soft power factors ‎influencing Bangladesh’s perceptions, preferences, and policy inclinations seem to have been undermined. ‎Based on Joseph Nye’s soft power theory the study aims to analyse how China utilizes the means of cultural ‎diplomacy, educational exchanges, development discourse, and political communication to enhance its ‎influence. The study uses the qualitative multiple-case study ‎methodology to analyse this relationship, ‎drawing secondary information from diverse literature, including ‎academic journals, government documents, ‎and media. The findings show that China’s soft power in Bangladesh is most visible and institutionalized at ‎the political and economic elite level, particularly through infrastructure, trade, development finance, and ‎strategic cooperation. At the societal level, China enjoys positive visibility, but its cultural and people-to-‎people influence remains less deeply embedded than its economic and state-centered presence. This study ‎adds to the literature on South Asian international relations by demonstrating that China’s soft power ‎operates more like an instrumental legitimacy instead of a cultural attraction.

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Published

2026-09-09

How to Cite

Nasrin, F., & Ahmad, S. M. (2026). Analysing China’s Soft Power Influence in South Asia: Bangladesh’s Perspective. Journal of South Asian Issues (JSAI), 1(3), 349–366. https://doi.org/10.65826/JSAI.1.3.2026.99

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