Analysing China’s Soft Power Influence in South Asia: Bangladesh’s Perspective
DOI:
https://doi.org/10.65826/JSAI.1.3.2026.99Keywords:
China’s Soft Power, South Asia, Economic Influence, Trade Relations, Bangladesh China relations, Bangladesh and ChinaAbstract
The paper aims to study China’s soft power influence and trace the foreign policy landscape of Bangladesh’s development between 1975 and 2023. China uses culture, education, trade, media, and development assistance to strengthen its influence in South Asia, particularly Bangladesh. The relationship has been sustained through trade, collaborations in infrastructure, and technology. In recent years, there are active projects like the Belt and Road Initiative, which extends the economic cooperation between countries. Though most studies on China’s regional engagement tend to focus on economic statecraft and security issues, the soft power factors influencing Bangladesh’s perceptions, preferences, and policy inclinations seem to have been undermined. Based on Joseph Nye’s soft power theory the study aims to analyse how China utilizes the means of cultural diplomacy, educational exchanges, development discourse, and political communication to enhance its influence. The study uses the qualitative multiple-case study methodology to analyse this relationship, drawing secondary information from diverse literature, including academic journals, government documents, and media. The findings show that China’s soft power in Bangladesh is most visible and institutionalized at the political and economic elite level, particularly through infrastructure, trade, development finance, and strategic cooperation. At the societal level, China enjoys positive visibility, but its cultural and people-to-people influence remains less deeply embedded than its economic and state-centered presence. This study adds to the literature on South Asian international relations by demonstrating that China’s soft power operates more like an instrumental legitimacy instead of a cultural attraction.
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